The Natural Aristocratic Tea is celebration of natural hair through the arts. Natural Hollywood and Sabine’s Hallway Natural Hair Salon will honor positive members of the community with live music, showcase a natural art exhibit and fashion show during an afternoon tea.
Dates & Times: Sunday, July 4th, 2015, 1:00 pm – 4:00 pm. Doors open at noon
Location: The Grand Prospect Hall 263 Prospect Ave, Brooklyn, NY 11215
Attendees: We are targeting 300 attendees. This is a projected 30% increase from 2015. Attendance has increased by an average of 30% in 2 years.
Target Demographics: Our primary demographic target is women of color 18-55. The secondary demographic is men of color 25-55. A comprehensive breakdown of target markets and an overview of recent audience research is below.
Cost: $45 per person. This is consistent with charges for similar shows and reflects a $10.00 increase from 2014.
Parking & Transportation: The Grand Prospect Hall is accessible by train on the N and R line to Prospect Ave or by bus via the B8 and B68.
Target Audience: Based upon audience research, our media and promotional campaign is aimed directly and the following demographic and psycho-graphic groups:
- Natural Hair enthusiasts – Millions of women of color from all walks of life shop and study every day to learn how to care for and embrace their natural hair. Based on audience research, these people make up 70% of our audience, and accounted for 80% of all product sales in 2014.
- Well groomed, natural hair males, ages 25-45, who generally work in Corporate America, generally purchase their products consistently based on education and awareness. Low consumers of products when in the dark vs,. high consumers of natural products once educated . These people make up 30 % of our audience, and average $7,500 per year expenditure on product purchase.
- Other markets — People who are art lovers and would rather go to a quality show than stay at home. Parents who want to expose their children the fine arts, etiquette and emphasis on self-love and self-awareness.